Brad and Cecilia Headrick developed the Smile for the Birdie brand in 1995. It started as a part time business run out of their home, and over the years grew into the most highly regarded frame line in the children's industry. Smile for the Birdie is an international brand that can be found in high end boutique stores throughout the world. The line is a staple in mom and pop shops, but it has also been sold by chains such as Neiman Marcus and Nordstroms.